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64. How a Marketer Ended Up Selling Spray Drones to NASA with Aruna Inalsingh
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63. Ethical Selling Wins: Listening, Calibration, and Human Connection with Sue Barrett
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61. Hustle to Engine: Building a Sales Machine Beyond the Founder with Matt Lauro
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62. AI Can't Close Your Deals: Selling Into the Trust Gap with Gus Byleveld
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From Fractional CMO to Spray Drones to the Moon with Aruna Inalsingh

Listen on Spotify Listen on Apple Podcasts Watch on YouTube Is Aruna Inalsingh successful because she's sophisticated or because she's a little bit scrappy? On this episode of Scrappy But Successful, Jack sits down with the fractional CMO and founding member of TerraNav Spray Drones to find out. Her first answer is that it's all relative, which fits a conversation that ends up on the moon. What a spray drone is and how a marketer got into them Aruna explains that most people

Why nobody uses the reports you build

Leadership teams stop using reports for five reasons. The report answers a question nobody asked, it arrives after the decision, nobody agreed what the metric means, it takes too long to read, or no one owns acting on it. None of these is a charting problem, and a better design will not fix any of them. I have built or overseen more than 1,000 dashboards in ten years, and the pattern holds. The reports that get used were built backwards from a decision someone has to make. Th

From Selling Golf Balls to Coaching 400+ Firms with Will Hill

Listen on Spotify: https://open.spotify.com/show/3zSMlS41U0FfttadYBYbri?si=f856281edcae4c53 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/scrappy-but-successful-consultants-personalities-when/id1878384628 Watch on YouTube: https://www.youtube.com/playlist?list=PLmDDM9Jivp6CuB8taaTFTzl2zSFfGKWRd Will Hill spent 21 years at Thomson Reuters helping build the accounting industry's shift toward advisory services, then left to found Will Hill Consults, LLC, where

Abby June Richards on Building The CPG CFO from Zero Clients to a Locked-In Niche

Listen on Spotify: https://open.spotify.com/show/3zSMlS41U0FfttadYBYbri?si=f856281edcae4c53 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/scrappy-but-successful-consultants-personalities-when/id1878384628 Watch on YouTube: https://www.youtube.com/playlist?list=PLmDDM9Jivp6CuB8taaTFTzl2zSFfGKWRd Abby June Richards spent her childhood homeschooled as the oldest of six kids in South Texas, running an actual ledger system for a game of Fisher Price Little People

Six Businesses, One Dollar Deal, and a Coin Die Disaster with Russ Sorrells

Listen on Spotify Listen on Apple Podcasts Watch on YouTube Russ Sorrells has built, bought, and sold six businesses, starting with a machine shop he ran out of his garage as a 21 year old with a single electrical outlet and a rotary phase converter loud enough to worry the neighbors. Today he is the founder of Beyond the Grind, a certified Pinnacle Business Guide who helps owners get out of the weeds so their teams can actually thrive. In this episode of Scrappy But Successf

How to Measure ROI from Analytics

Analytics ROI comes down to one formula: (Value of decisions made faster or better, minus the fully loaded cost of the analytics work) divided by that cost. If the ratio is positive, the investment paid for itself. If it's flat or negative, you're paying for reporting, not for decisions. That sounds simple. It's the "value of decisions" side that owners get wrong, because it's not the dashboard's subscription fee that matters - it's what changed because someone could see the

Do You Need a Data Warehouse to Build Dashboards?

No. Most small businesses don't need a data warehouse to build dashboards. If you're working with one or two source systems and don't need to preserve history the source system throws away, you can build clean, reliable dashboards by connecting directly to your existing tools - QuickBooks, HubSpot, Stripe, whatever you're running - with a BI tool like Looker Studio or Power BI. A data warehouse becomes necessary when data volume grows past what live connections can handle, wh

Turning Donor Gifts Into Loyalty That Lasts with Alison Jeffrey

Listen on Spotify Listen on Apple Podcasts Watch on YouTube Alison Jeffrey has spent 25 years in nonprofit fundraising, and five of those running her own boutique consulting practice. She works deeply with about 15 clients instead of chasing volume, and she's built her reputation on bringing strategy to a field that too often treats fundraising as pure hustle. On this episode of Scrappy But Successful, Alison joins Jack to talk about what it actually means to ask people for m

The Standard: What Cris D'Annunzio Learned From the NFL, Wall Street, and Hollywood About Performance

Listen on Spotify: open.spotify.com/show/3zSMlS41U0FfttadYBYbri Listen on Apple Podcasts: podcasts.apple.com/us/podcast/scrappy-but-successful Watch on YouTube: youtube.com/playlist?list=PLmDDM9Jivp6CuB8taaTFTzl2zSFfGKWRd Cris D'Annunzio believes the greatest enemy of performance isn't failure, it's drift. As the founder of Mettle & Method, he's spent decades studying why some people and organizations sustain excellence while others slowly decline, and he's tested his answer

From Goldman Sachs to Fractional CFO for Small Business with Oscar Casanova

Listen on Spotify: https://open.spotify.com/show/3zSMlS41U0FfttadYBYbri?si=f856281edcae4c53 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/scrappy-but-successful-consultants-personalities-when/id1878384628 Watch on YouTube: https://www.youtube.com/playlist?list=PLmDDM9Jivp6CuB8taaTFTzl2zSFfGKWRd Oscar Casanova closed more than $30 billion in deals at Goldman Sachs, high-growth startups, and Shopify before founding Eververdant Growth Partners, a fractional CFO

Hope Is Not a Strategy: Fractional CFO Wisdom with Mark Dunaway

Listen on Spotify: https://open.spotify.com/show/3zSMlS41U0FfttadYBYbri?si=f856281edcae4c53 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/scrappy-but-successful-consultants-personalities-when/id1878384628 Watch on YouTube: https://www.youtube.com/playlist?list=PLmDDM9Jivp6CuB8taaTFTzl2zSFfGKWRd Mark Dunaway spent 30+ years leading finance and operations for some of the country's top residential homebuilders - and then walked away from all of it to build a fr

Selling Pagers in a Crack Epidemic and Other Scrappy Sales Stories with Sean McColl

Listen on Spotify: https://open.spotify.com/show/3zSMlS41U0FfttadYBYbri?si=f856281edcae4c53 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/scrappy-but-successful-consultants-personalities-when/id1878384628 Watch on YouTube: https://www.youtube.com/playlist?list=PLmDDM9Jivp6CuB8taaTFTzl2zSFfGKWRd Sean McColl is the founder of Trusted Business Advisors in Charleston, South Carolina. After more than 20 years as a top-performing sales leader - selling pagers in W

Fake It Till You Make It in Bahrain: Marcus Gaughan on Agentic AI and Scrappy Growth

Listen on Spotify | Apple Podcasts | YouTube Playlist Marcus Gaughan didn't start his consulting career with a polished pitch deck or a defined niche. He started with a pair of goggles held together with Raspberry Pi wires, a light therapy treatment he'd experienced firsthand for a vision condition, and an optometrist who pulled the rug out in a single email. That rejection became the foundation of a philosophy that still drives Minds on Fire today: push on the walls, and som

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