Insights

Scott Peterson walked onto the Oregon State basketball team by leaving messages on the coach's home phone until someone called back. He started his sales career bribing his way into meetings with Dunkin' Donuts. He launched his consulting firm in 2014 with a non-compete, no local network, and a city he barely knew. And somewhere in all of that, he built one of the most practical, data-driven sales frameworks for founder-led businesses you'll hear about. Scott is the founder of Carver Peterson Consulting and author of "Beyond the Founder Rainmaker." This one's got hustle, hoops, and hard-won sales truth from someone who has lived every chapter of it. Chapters: 00:03 - Welcome and intro - Scott rates himself as scrappy 00:58 - Growing up in Corvallis, Oregon - a dad who built custom homes and client relationships at the dinner table 03:49 - College, Oregon State, and the walk-on story - cold calling the coach until the callback came 07:14 - Moving to Boston cold and landing a career at Aerotech 10:10 - What Carver Peterson does and who Scott helps - the Founder Rainmaker problem explained 14:06 - Getting the first client and building the network from scratch in Chicago 18:17 - ICP evolution - how "anyone who needs sales help" gets you nowhere 20:52 - Scrappy marketing moves - donuts, dollar drafts, and freezing shorts in Boston 26:45 - Proving value to clients - data-first, scorecards, and the Revenue Compass Assessment 30:36 - Breaking out of the founder stall - two types of Founder Rainmakers and how to serve each 34:52 - The 80/20 client revenue distribution - the jaw-dropper data cut that changes strategy 37:27 - Lightning round - sports cards, steak dinners, inbox zero, and getting sassy with AI 47:09 - "Beyond the Founder Rainmaker" and what Scott is looking for next Connect with Scott: https://www.carverpeterson.com/ https://scott-ynirvf8i.scoreapp.com/ https://www.linkedin.com/company/carver-peterson-consulting-llc https://www.linkedin.com/in/carverpeterson/ Connect with Jack: https://www.linkedin.com/in/jack-tompkins/ https://www.pineapplecf.com https://www.pineappleanalyst.ai https://www.youtube.com/channel/UCalnj5yLU0ZH9y_tVl1J4ng

Your dashboard shows the visuals but is might be missing the story. An AI analyst helps tell that story in seconds.  This is why pairing an AI analyst with your dashboard is a game-changer for understanding what actually happened in your business. - Why dashboards alone aren't enough - What an AI analyst can surface in seconds - Explain highlights and movement conversationally - How to go from data to real business insights - The 15-second dashboard rule Try PineappleAnalyst.ai - https://pineappleanalyst.ai Reach out for questions: support@pineapplecf.com

Susan Linder is not your typical consultant. A cultural anthropologist from the Bronx who hitchhiked through Central American war zones, trained as an AIDS epidemiologist, and stumbled into PR on a blind date, she has spent 30 years proving that the right story - told the right way - changes everything. Today she is the Founder and CEO of Innovation Storytellers and recognized as the world's leading expert on innovation storytelling. Jack and Susan trace her path from answering her dad's tool-sales phone at eight years old to working in Thai brothels in the 1990s and eventually helping Fortune 100 companies like GE, AT&T, and Citi win funding, drive acquisitions, and get their breakthrough ideas across the finish line. Along the way: why fear is a terrible long-term motivator, what it actually means to be the hero of your own story, and why innovation teams keep getting their credit stolen. Chapters: 00:00 - Introduction and the koala fingerprint fun fact 00:48 - Scrappy roots: immigrant parents, a station wagon full of tools, and the family business 05:00 - Sitting with the adults: growing up curious and always interviewing 08:00 - Phones, orders, and selling at eight years old 09:00 - Flea markets, freelance gigs, and financing college yourself 13:00 - Discovering cultural anthropology by accidentally inventing it 16:00 - Junior year abroad and hitchhiking through Central American war zones 22:00 - Thailand, HIV, and the storytelling insight that changed everything 29:00 - From the CDC to a blind date with a Forbes editor to the PR world 34:00 - Building Innovation Storytellers: the scrappy evolution from Lotus to today 37:00 - Helping innovation teams pitch the Joint Chiefs, the CFO, and everyone in between 39:00 - Lightning round: ChatGPT jokes, inbox zeros, and the font formatting confession Connect with Susan: https://www.innovationstorytellers.com https://www.linkedin.com/in/susanjlindner/ https://www.instagram.com/innovationstorytellers/ https://www.youtube.com/channel/UCId9xpyIaSwD25Z9ZsiZ3-g https://www.facebook.com/InnovationStorytellers Connect with Jack: https://www.linkedin.com/in/jack-tompkins/ https://www.pineapplecf.com https://www.pineappleanalyst.ai https://www.youtube.com/channel/UCalnj5yLU0ZH9y_tVl1J4ng

If you're a fractional CFO or accountant who wants to deliver AI-powered insights to your clients - and get the credit for it - Pineapple Analyst is built for you. In this demo, we walk through how Pineapple Analyst works as your white label AI analyst and CFO dashboard solution, including: - Pre-built QuickBooks dashboards ready in minutes (executive overview, P&L, balance sheet, and more) - An AI analyst your clients can ask questions to - fully customizable with client-specific context - Custom dashboard creation with a simple prompt - no code, no weeks of setup - Full white label branding so your clients associate the insights with you - Multi-client management that scales from 2 clients to 200 You stay the strategic advisor. We stay behind the scenes. Reach out: PineappleAnalyst.ai jack@pineapplecf.com

Jay Rooney is the founder of Spawn Point Marketing, a fractional CMO practice for indie and AA game studios, and the publisher of Game & Word - an award-winning Substack examining video games through interdisciplinary academic lenses. In this episode, Jay breaks down why most indie studios are invisible at launch (hint: they started marketing too late), walks through his 6-component Functional Marketing Framework, and shares the scrappy story of how he grew a mobile game from zero to hundreds of thousands of users without a single dollar in ad spend. Plus: the high school vending machine protest campaign that started it all. Chapters: 00:00 - Intro and fun fact: the AI personalities of Pac-Man ghosts 01:00 - Scrappy or sophisticated? Jay makes his case 01:40 - Growing up between New Orleans, Mexico City, and Miami 03:43 - Life with a foot in two worlds - and the entrepreneurial spark it lit 04:46 - The high school vending machine protest campaign 08:14 - Grades, curiosity, and learning how to think vs. what to think 10:05 - Game & Word: examining games through interdisciplinary academic lenses 14:49 - The $200B gaming industry and why discoverability is the real crisis 15:34 - The 6-component Functional Marketing Framework for indie studios 22:33 - How to get content creators to notice your game (the scrappy way) 27:34 - Wishlist momentum, revenue projections, and getting data-driven 29:25 - Favorite games growing up: Final Fantasy VII, Zelda, and Earthbound 31:37 - The founding of Spawn Point Marketing - sink or swim 36:48 - Getting first clients through inbound only (no cold outreach) 38:36 - Lightning round: desk setup, inbox chaos, and 63,403 unread emails 42:56 - What makes Jay feel sophisticated: buying the house and signing the office lease 43:43 - Three takeaways: start early, stay consistent, own your marketing 48:38 - Where to find Jay and the June 9 webinar Spawn Point Marketing: https://spawnpointmarketing.com Launch Readiness Scorecard: https://scorecard.spawnpointmarketing.com SPM Substack: https://spawnpointmarketing.substack.com Game & Word Substack: https://gameandword.substack.com Jay's Webinar (June 9): https://www.eventbrite.co.uk/e/building-a-marketing-engine-for-your-game-without-a-cmo-tickets-1988318245396?aff=jay Jay on LinkedIn: https://www.linkedin.com/in/jayrooneysf/ https://www.linkedin.com/in/jack-tompkins/ https://www.pineapplecf.com https://www.pineapplejacktompkins.com/ https://www.youtube.com/channel/UCalnj5yLU0ZH9y_tVl1J4ng

If you're a fractional CFO or accountant who wants to deliver AI-powered insights to your clients - and get the credit for it - Pineapple Analyst is built for you. In this demo, we walk through how Pineapple Analyst works as your white label AI analyst and CFO dashboard solution, including: - Pre-built QuickBooks dashboards ready in minutes (executive overview, P&L, balance sheet, and more) - An AI analyst your clients can ask questions to - fully customizable with client-specific context - Custom dashboard creation with a simple prompt - no code, no weeks of setup - Full white label branding so your clients associate the insights with you - Multi-client management that scales from 2 clients to 200 You stay the strategic advisor. We stay behind the scenes. Reach out: PineappleAnalyst.ai jack@pineapplecf.com

Eric Tjoeng grew up in Indonesia in a family of seven entrepreneurs, started his first business venture at age 12 promoting a comedy show, and eventually moved to Australia to build a career starting at Deloitte. After 20+ years in senior executive roles at multinationals - including GM of a $1.4B automotive group - he founded Business Growth and Exit Specialists (BGES) in Sydney, where he now helps small and medium businesses grow strategically and exit successfully. He's 100% sophisticated, and the data agrees. Chapters: 00:00 - Intro and Australia Fun Fact: The Dingo Fence 01:11 - Scrappy or Sophisticated? Eric's Answer 02:45 - Growing Up in Indonesia with 7 Entrepreneurs 05:28 - Age 12 Comedy Show Promoter and First Investment 07:14 - Deloitte, Multinationals, and the SME Shift 10:34 - Why SME Owners Work Hard But Don't Get Returns 13:27 - The Dashboard Formula and Data-Driven Strategy 17:35 - Founding BGES and Getting That First Client 25:40 - The Australia Exit Crisis: 200K Exits, 45K Walk Away With Nothing 31:10 - The BGES Exit Formula and Business Valuation 38:44 - Speed vs. Strategy - Eric's Answer 40:27 - Lightning Round: Inbox, Celebrations, and Vetting Clients 43:39 - Final Verdict: 100% Sophisticated Guest Links: https://www.linkedin.com/in/etjoeng/ https://bges.co Connect with Jack: https://www.linkedin.com/in/jack-tompkins/ https://www.pineapplecf.com https://www.pineappleanalyst.ai https://www.youtube.com/channel/UCalnj5yLU0ZH9y_tVl1J4ng

How to build dashboards so good they eliminate meetings. Thanks for coming to the presentation! More on us and free stuff: pineapplecf.com pineappleanalyst.ai https://hubspot-dashboard.pineapplecf.com/